Maneline was established in Oxford in 1996 to market the Solocomb worldwide. After the exclusivity with Solocomb ended, Maneline, in conjunction with Grooma products in the USA, developed the Manemaster. Maneline also produced the Super Groomer grooming pad in 1998, which remains one of its best sellers. Since 2002, Maneline has been run by Venetia Hawker and based in the West Country.