Johnson’s started life in 1921 as Johnson Brothers, Poultry Specialists; manufacturing products aimed at the increasingly popular poultry breeding market. From its earliest beginnings, Johnson’s has had a reputation for the innovating and marketing leading products. This reputation still holds true today, with many new products still being introduced into the ever expanding pet care market. Johnson’s has made huge investments in marketing and advertising since the beginning of the new millennium and is now regarded as the dominant force in pet health products available in pet shops and garden centres.